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fostering social, economic, cultural, and economic sustainability through design processes, thinking, and communication and product design

thick descriptions

belonging

belonging M-E-X


The term was used by the anthropologist Clifford Geertz in his The Interpretation of Cultures (1973) to describe his own method of doing ethnography (Geertz 1973:5-6, 9-10). Since then, the term and the methodology it represents have gained currency in the social sciences and beyond. Today, “thick description” is used in a variety of fields, including the type of literary criticism known as New Historicism.

In Geertz’s essay, “Thick Description: Toward an Interpretive Theory of Culture”, (Geertz 1973:3-30) he explains that he adopted the term from philosopher Gilbert Ryle. Ryle pointed out that if someone winks at us without a context, we don’t know what it means. It might mean the person is attracted to us, that they are trying to communicate secretly, that they understand what you mean, or anything. As the context changes, the meaning of the wink changes.

Geertz argues that all human behaviour is like this. He therefore distinguishes between a thin description, which (to extend our example) describes only the wink itself, and a thick description, which explains the context of the practices and discourse within a society. According to Geertz, the task of the anthropologist is to give thick descriptions. source: Wikipedia

Friday afternoon, on the beach in Playa del Carmen

Friday afternoon, on the beach in Playa del Carmen

Friday afternoon, on the beach in Playa del Carmen (2)

Friday afternoon, on the beach in Playa del Carmen (2)

february 2009 fieldwork

Arrived in Cancún yesterday afternoon. It was a good trip – smooth, uneventful in terms of travel, and very pleasant. I attribute much of this to such a good group of people.

Design for Development

We are designers who partner with communities and disciplinary experts on projects for sustainable development and leverage multiple perspectives to create new value. By bringing together people from diverse communities and disciplines, we design creative, innovative, and sustainable solutions for social, cultural, economic, and environmental problems. We believe design is a tool to empower people and change the way we think, live, and work.

 

September 2010
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