the xyaat project

Project Develop promotional materials to attract visitors to Señor while responsibly representing Xyaat's community tourism programs.

Design deliverables
Competitive analysis, new identity and stationery package, new printed promotional materials, and a web site that can be updated by Xyaat.

Exchange value
Participants in this project learned about maya culture, social responsibility and representation, and fieldwork.

xyaat ecotourism cooperative

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Written by Maria Rogal
Sunday, 27 July 2008 22:34
 learning
Learning about Señor with Marcos Canté Canul



Cooperativa Xyaat
creates community tours that are culturally responsible and educational in Señor, a living Maya community, in Quintana Roo, México. Xyaat's distance from major tourist attractions – 1.5 hours from Valladolid and Tulum, and 30 minutes from Carrillo Puerto – make it accessible for a day trip. Visiting Xyaat provides insight into daily life in rural Maya communities and interactions with practitioners of traditional handicrafts, natural medicine, and storytellers. In addition, to their community tourism efforts, Xyaat also provides education to local youth on environmental sustainability, fosters respect for Maya language and practices, promotes environmental projects, including organic farming, and mentors others in the community tourism and artisan industries.

Maria Rogal describes how we came to work with Xyaat
In March 2007, during University of Florida graphic design's Mint in Mexico research trip, we visited Xyaat and met the cooperative leaders, Marcos and Santos. Alex Racelis worked with Xyaat and believed it to be an excellent compliment to the project work. The tour programmed by Xyaat would give students, first-time visitors to the region and to México, exposure both to Maya traditions and to everyday, unstaged life in rural communities outside of the tourist zone.

Visit the Xyaat website
Last Updated ( Wednesday, 03 December 2008 22:21 )